Blogs, local TV and radio, and online news site were also all up significantly. The number is also above our initial projections, due to scoring New Yorker, O Magazine and New York Times mentions, as well as a very high social media reach figure. executive director Carl Lennertz said: "As a measure of our engagement with our givers and resonance with local and national media, the 373 million media impression figure shows us that our message is getting through across the country and over a long period of time. Additionally, WBN's Klout score hit 75 on April 23 and 79 two days later-just one point lower than the Boston Marathon's Klout score the week before. Cision Media and Google Analytics recorded a total of 373 million media impressions in April 2014, compared to 137 million for April 2013. campaign almost tripled over last year, according to WBN U.S. Media exposure for this year's World Book Night U.S.
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